Product strategy for early-stage founders
Hi, I'm Pim. I help founders work out what their product needs next: what to build, what to change, and what to leave behind.
Bounce your ideas off me. They'll come back from an angle you haven't tried.
No prep needed. No question is too small, or too messy.
Wherever you are, you're not behind.
We'll find the smallest version worth testing.
Idea Talk · free, 30 minLet's talk through your idea. It's free.See what fitsMost founders I talk to are here.
We'll find what's holding it back.
Fresh Look · free, 30 minLet's take a fresh look together. It's free.See what fitsWe'll help it fit together again.
Untangle Call · free, 30 minLet's untangle it together. It's free.See what fitsSomewhere in between? That's common.Let's talk it through.
Founders usually come to me with a customer problem. Underneath, there's often a product problem.
Every feature earns its place.
Fit, don't branch.
New ideas should belong, not drift off.
Change with intention.
Pivots are fine. Accidents aren't.
A product should evolve, not accumulate.
I don't start with screens. I start with what's worth building.
I've been a founder too, so we'll shape the work around your budget.
Strategy call · One call, up to 60 min
One decision, talked through. You leave with a next step.
Deeper look + written plan · About two weeks
What to build, change, and leave alone, and why.
Ongoing guidance · Monthly: two calls, plus messages
Someone to think with, call after call.
Fractional CPO · A day or two a week, for a few months
Product leadership inside your team.
For designers and engineers · Sessions up to 60 min
Your portfolio, your story, your next move. Or learning more about product and design.
I'll say when something's outside my experience. And I care how you're doing, not just the product.
I listen first.
I'm as curious about you as about your users.
We find the problem behind the request.
The feature you want is often a symptom.
I ask the questions you haven't asked.
Your idea comes back from a new direction.
We test cheaply.
A few real conversations can save months of building.
You decide.
And you leave with a next step.
I've been the only designer in the room, and the founder with more ideas than evidence. Today I'm co-founder and CPO at Lumeir.
I know how it feels to be stuck with no one to think it through with. I don't want anyone figuring it out alone.
“She guided me to think through my problems and find solutions myself rather than simply giving me answers.”
“…it definitely challenged me to think in a different way.”
“As a solo founder… Pim quickly offered insightful advice, fresh perspectives, and a great deal of encouragement.”
A short checklist: does your next feature belong, or pull you off course?
We hop on a video call and chat for 30 minutes. It's free, and there's nothing to prepare. Tell me what's on your mind, as messy as it is, and we'll work through it together. I'll ask a lot of questions, and we'll pick one thing to dig into. By the end, you'll have a clearer next step. If you'd like to keep going afterwards, we can talk about that. If not, that's perfectly fine too.
Yes, of course. Most of the founders I talk to have already launched.
Tell me, honestly. We'll shape the work around what you can spend. I've been a founder too, so I get it.
A strategist helps you decide what to build. A designer shapes how it works. A fractional CPO leads product part-time. I've been the designer and the CPO, so we can work out together which one you need.
I'm not a certified coach or therapist, and I won't pretend to be. But I listen closely, I ask good questions, and I care how you're doing, not just how the product is.
Yes, through mentoring. I'd love that. If you're an engineer who's curious about product and design, you're welcome too.
No polished pitch needed. Bring what's on your mind.
Not sure how to explain what's wrong? That's okay. Most founders aren't. Bring it as it is, and we'll untangle it together.
Book a free 30-minute intro call