I have an idea

You believe in it. You're not sure what to build first.

The costliest mistake now is building something nobody asked for. Let's find the smallest thing that tells you if you're right.

This might be you if…
Where we'd begin
  1. 01

    Say the idea in one sentence that could be wrong.

  2. 02

    Find the assumption it all rests on.

  3. 03

    Shrink the first build to test it.

The free call

Idea Talk · 30 minutes · video call

You leave with a clearer idea and a next step.

Let's talk through your idea. It's free.
  • It's free, and it's just a conversation.
  • No question is too small or too messy.
  • Nothing to prepare. Bring whatever's on your mind.
  • We'll pick one thing to dig into together. If you'd like to keep going after, we can talk about that.
Good places to start

Think It Through, then Find Your Footing.

Skip for now

A full roadmap, a polished design, a long feature list.

Questions

How do I know what belongs in my MVP?

Start with the one problem you most want to test. Anything that doesn't help you learn about it can wait. I'll help you sort out which is which.

Should I launch or keep polishing?

Most of the time, I'd say launch. Real people using it will teach you more than another week of polishing. But let's look at yours together.

Will you tell me not to build it?

Sometimes, or at least not yet. Waiting, or building something smaller, can be the right call. I'll be honest with you, and kind about it.

Let's talk

No polished pitch needed. Bring what's on your mind.

Not sure how to explain what's wrong? That's okay. Most founders aren't. Bring it as it is, and we'll untangle it together.

Book a free 30-minute intro call